#01
项目背景
品牌体验×设计策略
Brand Experience x Design Strategy
Located within the Sino-Ocean Taikoo Li shopping complex in Chengdu, this vibrant Polaroid pop-up store – designed by inkmason and commissioned by LoOneCommune (Polaroid’s exclusive agent in China) – is the product of a combination of extensive research on brand positioning, site context and consumer experience. Visitors’ projected experience of the brand within the space provided the basis for formulating an appropriate design strategy, while also serving as the basis for a design-and-build system suitable for applying to the brand's future pop-up stores.
我们以“创造美的过程”为设计理念，以纯粹的设计语言表达宝丽来纯粹的理念，希望贴近于内在性的描绘——既链向空间，也链向品牌。同时，赋予空间、品牌与人以多维的连接，将它们构建为开放而亲密的动态关系，使品牌成为动词，成为连接。
To express in as pure a way as possible Polaroid’s unique qualities with a clean, contemporary design language, the “process of creating beauty" was used as a springboard for the spatial design. In doing so, the intrinsic characteristics of the site and the brand as well as the dynamic relationship within the intimate space were amplified.
#02
乐玩“盒子”
一个充满玩具的盒子空间
A Space Filled with Toys
“我们希望来到这里的每一位客人都有不一样的体验，发现、找到属于自己的相机，记录属于自己的、不一样的风景，创造独一无二的生活美学。”
——乐玩公社LoOneCommune
“May every visitor to this pop-up store discover a suitable camera for recording their own stories with distinctive aesthetics. "
— LoOneCommune
As a retail outlet focused on analogue photographic equipment, LoOneCommune is committed to celebrating the culture of analogue photography and instant imaging. The Polaroid cameras, in particular, with their ease-of-use functional attributes, kaleidoscopic colors and ability to afford instant, individualistic expressions have become immensely popular with Chinese consumers.
因此，以“玩具盒子”为概念，我们将对宝丽来相机的印象转化为设计的语言，希望这个空间带来好奇与想象，带来创造的启发，保留一份童真。在这里，盒子是一个理念，而非一种空间形态——它意味着想象，也意味着期待。
The "Toy Box", a spatial form that implies both imagination and expectation, was utilized as a concept to create a highly energetic space that inspires child-like wonder and curiosity.
一个小小的盒子，带来无限的可能性。墨匠以色彩为语言，将空间解构为自由的构成，光谱的色彩如积木般，成为游戏的体块，成为立体的单元。在灵动的组合方式中，抽象感性的色彩成为客观的空间实体，从平面走向立体。同时，色彩的感知塑造了一个层次丰富的空间——既是空间上的体验、又是情感上的“触摸”。
Using colors as a paint brush, the design team at inkmason delineated this compact space of 24 sqm into an assortment of playful configurations. The colors of the spectrum, conceptualised as building elements, are treated as toy blocks and are utilised as three-dimensional components in this pop-up store. Through combining them in a flexible and imaginative manner, the intangible quality of colors become concretized in the space, moving from the plane of flat surfaces to the realm of three dimensions. At the same time, the perception of color creates a richly layered space – conjuring a spatial experience that triggers an emotional response of joie de vivre.
这个彩色的盒子，它是送给到访者的礼物盒子，我们期望人们可以在这里发现一份属于自己的颜色，自己的惊喜。
This colorful box, it is a gift box for visitors, we expect people can find their own color here, their own surprise.
#03
新的空间尺度
一个24m²的外向型空间
An Outward-looking Space of 24㎡
由于场地本身的条件具有限制，空间狭小，只有24m²，在满足空间的功能规划之外，我们利用场地原有的两面橱窗作为优势，塑造了一个外向型空间、一个鲜明的巨型“装置”——空间的气场从物理空间释放，向外开放、拓展，产生戏剧性的效果，以张扬的姿态吸引“观众”。
To break out of the restrictive compactness of the site, the display windows which face two different directions were mobilized to create an extroverted, inviting space that creates an appearance of a distinctive large-scale "installation" when seen from the street. The atmosphere of the space’s interior opens and expands outwards, bringing visual drama and attracting passersby with its exuberant presence.
脚手架的线条与水泥桩的体块，共同转换为通透的尺度，在虚实之间穿插与平衡。空间的边界则转换为一个开放的、可交换的界面，使内部的能量如玻璃弹珠般向外延伸、折射。
The lines of the scaffold shelves and solid forms of concrete blocks are visually transformed into a scale of lightness and simplicity, balanced between the virtual and the real. The boundary of the space is transformed into an open and exchangeable interface, allowing the dynamic nature of the interior to extend and refract outwards like a multi-faceted mirror.
对这个迷你空间的塑造，通过框架与体块、色彩与光线的运用，巧妙地强化了内部空间的气场，同时也捕捉了外部的空间，使外部的空间纳入，由此，成立新的空间关系、创造新的空间尺度。
The shaping of this small pop-up store, through the use of frames and blocks, color and light, subtly strengthens the atmosphere of the internal space, while also incorporating the surrounding exterior environment into its design approach: thus a new urban spatial relationship is created, and new architectural spatial scales along with it.
#04
即时状态
创造美的过程
The Process of Creating Beauty
这不仅是对产品体验的表达，也是一个满足快速搭建的解决方案，以应对商场对施工时间和周期的限制。
This is not simply an example of creating an experience geared towards a particular product, but also a solution that satisfies the requirements of a rapid building process, instituted to comply with the hard restrictions on construction time and building cycles for commercial malls.
“中国西南的成都是一个历史文化底蕴深厚又充满创意活力的地方，我们希望宝丽来能为这里的年轻人提供更多层次的文化艺术和生活的碰撞。”
——宝丽来
"The city of Chengdu, located in southwest China, is a place with a profound historical and cultural heritage, filled today with an abundance of creative and vibrant energy. At Polaroid, it is our desire to provide young people here with an opportunity to further this vitality through an expansive merging of multiple levels of culture, art, and life."
--Polaroid
即时成像的等待过程，是宝丽来相机的核心体验。
The compressed passage of time, an instant gratification process inherent in instant imaging, is a core experience of Polaroid cameras.
通过材料的表现，脚手架与水泥砖呈现出一种过渡的、未完成的工业状态，抽象的时间被视觉化，从而使空间呈现出产品“创造美的过程”。
The finished space, through its utilisation of materials meant to evoke the transitional and industrial – scaffolding and concrete blocks – conceptually embodies "the process of creating beauty", and in doing so creates a spatial and visual metaphor of abstract time.
在保持简洁大方的秩序与调性之下，脚手架以一种具有描述性的线条状态对构成直接显现，构成几何意义上的留白；而水泥桩则是具有质感的“空白”，通过空间的感官记忆强调产品“触”的体验，仿佛一个空格键，实现了立体、双向的跳转，从空间到产品，又从产品返回空间。
While maintaining an open, elemental visual order, the scaffold shelves are installed in a direct manner which trace a series of lines within and around the store, creating a geometric sense of composition and using the ‘negative’ space available in an advantageous and pleasing manner. Meanwhile, the neatly arranged concrete blocks introduce a tactile, textural quality into the store, in accordance with emphasising the personal experience of touching the products on display, a way of connecting to the space through the sense of touch. Somewhat akin to using a space bar on a keyboard, they allow for three-dimensional interaction, from space to product, and back again.
我们从空间的角度诠释显像，将影像的颗粒构成转化为空间维度的构建单位——呈现“内部”的，既是物理空间的，又是抽象时间的。
The pop-up store is pre-visualised from the point of view of the space to be created, inside looking out, transforming the kernel of a composition contained in an image into a constructed unit realised in three dimensions – ultimately representing the concept of "interior", which can be understood as both a physical space, and an abstraction of time.
在这里，无论是影像的成像，还是空间的构建，其意义都不是一种结果的导向，而是强调发生的此刻、强调即时的意义。时间的意义于空间中诞生。
Whether it be the creation of images or the construction of spaces, meaning is not the outcome of a specific objective, but rather something which arises out of an immediate appreciation of the present moment. In this way, a sense of meaning within time may be born within space.
#05
相遇剧场
诞生的一刻
The Moment of Birth
“它所对应的是具体的关系，每个人、每一天、每一瞬间，都是独一无二的。”
——inkmason墨匠设计师 林健强
"This pop-up store curated a space that is meant for each person, every day, every moment, to be unique."
- inkmason Designer Kin Lam
在深色背景的商场环境中，通过宝丽来标志性的彩色光谱创造一次“遇见”——在实现品牌视觉的传达之外，同时激活了空间的社交属性，在移动的视线中捕捉微妙的色彩关系。
Situated in a shopping mall environment with a dark color palette, the project creates "encounters" by applying the iconic color spectrum of Polaroid at an expanded scale – in doing so, brand recognition is effectively achieved, while visually activating the store for visitors as the variegated colors subtly shift while walking through or past the project.
如感光与显像，我们将光学原理上的相遇构建为人与空间的际遇。光学的信号转化为诗意的语言，相机的技术映射着感性的哲思——这一刻，它是瞬间的灵感，是独一无二的效应。
In light-sensitive photo development, we comprehend the process in terms of optical principles, and abstractly as a record of an encounter between an individual and space. Optical phenomena are transformed into a poetic language, and the technology of the camera is brought to reflect a philosophical sensibility – resulting in the unique product of a flash of inspiration within a singular moment in time.
当我们将空间构想为承载瞬间的剧场，将空间、品牌与人之间的趣味关系呈现，品牌与消费者的距离只是一个凝聚的视线、一个轻触的按键，此刻相遇。
When beginning this project, the store was envisioned as a theater which would provide a setting for many unique future experiences, allowing for rewarding engagement between the space, brand, and people. In doing so, interaction between the brand and consumers is condensed into pure visual attraction or the simple touch of a button – and at this moment of contact, everything becomes possible.
在空间中，捕捉产品的体验，使品牌基因融入空间语言，使这个彩色光谱标志成为锚点，成为人们看见、记录的“一个瞬间”。这个设计的构想与呈现也源于墨匠对品牌的多年探索经验——这个探索的路径，既是水平的、向外拓展的，又是立体的、向内纵深的。
In the store, the Polaroid brand identity is fully integrated into the space, providing a platform within which a heightened focus on the products becomes possible: the color spectrum logo acts as a conceptual anchor point, and is an instantly recognizable element which can be easily seen or recorded. The conception and realisation of this design also stem from inkmason’s years of experience with the brand – a path which has encompassed exploration in all directions and dimensions, delving into the very core of Polaroid’s history, values, and aspirations.
项目图纸
总平面图
项目信息
项目名称：成都太古里宝丽来快闪店
项目地址：中国·成都·远洋太古里
项目面积：24㎡
设计时间：2021年6月-2021年7月
施工时间：2021年11月-2021年11月
项目业主：LoOneCommune乐玩公社
用户评论
这宝丽来快闪店的主题也太酷了！满满都是科技感和未来感。
有14位网友表示赞同！
太古里的环境本来就高级，加个跟太空相关的主题，感觉瞬间穿越到科幻电影里了。
有7位网友表示赞同！
听说这个快闪店还有互动体验，可以拍照、玩游戏什么的，周末去试试吧！
有8位网友表示赞同！
成都人什么时候才能有机会去星际旅行？至少先来这宝丽来快闪店感受一下未来世界。
有19位网友表示赞同！
太古里怎么最近总是开着各种创意的主题店，我有点舍不得花钱再去别的商场啦。
有18位网友表示赞同！
空间的即时状态也太有概念了吧！我猜这个快闪店一定设计的很特别。
有5位网友表示赞同！
这也太符合年轻人的审美了，现在流行什么都要跟科技结合起来的吗？
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宝丽来果然是玩品牌营销玩得好啊，这种噱头吸引人 banget!
有16位网友表示赞同！
要约上朋友去打卡拍照啦！感觉这个快闪店一定很火爆。
有18位网友表示赞同！
成都太古里什么时候能开个真正的太空旅行体验馆呢？
有17位网友表示赞同！
这个空间的即时状态到底指的是什么啊，好奇想去看看是不是真的跟外星文化有关。
有11位网友表示赞同！
我觉得这种快闪店还挺有意思的，可以体验一种新鲜感和不同寻常的感觉。
有8位网友表示赞同！
成都这几年越来越时尚了，现在连商品都能搞得太空风格？
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希望这个宝丽来快闪店还有免费的小礼物什么的啊，不然去了拍照也少了点回馈。
有20位网友表示赞同！
太古里真的什么类型的主题店都有，下次不知道还会推出什麼新奇的主題呢？
有20位网友表示赞同！
如果这宝丽来快闪店能让我想起来一些科幻电影的经典场面就好了！
有13位网友表示赞同！
感觉这个快闪店应该是用虚拟现实技术打造的吧？太酷炫了！
有9位网友表示赞同！
下次去成都太古里一定要去逛逛这宝丽来快闪店，看看这种太空风格到底是如何表现的。
有15位网友表示赞同！
希望这个快闪店可以一直营业下去，这样每次去太古里都能看到不一样的景色。
有15位网友表示赞同！